If you're a retail business owner, you know that the final weeks of the year are typically accompanied by many product returns and exchanges. However, the seven days between Christmas and New Year's Day see the most return traffic for purchases made in-store and orders placed online. In early 2021, Digital Commerce 360 reported that returns for online orders increased by 70% between these holidays (compared with the daily average for September 24th - November 29th).
In this post, we'll explore some of the reasons for the flurry of returns and exchanges following the holiday season. We'll also provide tips to help you handle these returns with profitability in mind.
source https://www.emscorporate.com/news/how-to-keep-retail-profits-up-after-the-holidays
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