Did you know that holiday shoppers contribute to about 30% of the average retailer’s annual profits? According to the National Retail Federation, this year’s shoppers are expected to spend 4% more than last year during the months of November and December. That means holiday spending will increase to between $727.9 billion and $730.7 billion this year.
source https://www.emscorporate.com/news/ten-tips-for-marketing-your-business-this-holiday-season
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