How Halloween Spending Affects the Economy

Happy Halloween! 

Did you know? The origin of this spooky holiday dates back to the ancient festival of Samhain, a Celtic tradition. When Irish immigrants came to America in the second half of the 19^th century, they brought along their traditions and helped to make Halloween a popular national celebration. Over time, Halloween has become one of the most widely celebrated holidays in the United States, especially for children and families who enjoy Trick-or-Treating.

source https://www.emscorporate.com/news/how-halloween-spending-affects-the-economy

Tips for Marketing Your Nashville Small Business

Especially in the Country Music Capital of the World, it can be a challenge to get your small business noticed. Nashville draws millions of tourists each year, but these country music and hot chicken enthusiasts may not be seeking the products and services you offer. At least, not until they see how you can help them.

source https://www.emscorporate.com/news/tips-for-marketing-your-nashville-small-business

How to Build Your Retail Store from the Ground Up: Part Four

Part Four: Encouraging Customer Loyalty

Is your retail store dream becoming reality? It’s exciting to see all your planning and hard work come together as you prepare to finally open those doors to the public. We know it’s been a long journey to get to this point, so take a second and pat yourself on the back. You’re almost there!

source https://www.emscorporate.com/news/how-to-build-your-retail-store-from-the-ground-up-part-four

Are Customers Talking About Your Boston Restaurant?

If you own a restaurant in the Boston area, you’ve certainly got a lot of tasty competition. With fresh local favorites like succulent lobster rolls, crispy, flaky fish and chips, and hot, satisfying clam chowder, there’s nothing quite like Boston cuisine. You may see plenty of hungry customers come and go from your restaurant. They compliment the food and tip their server appropriately, but do you wonder what they tell their friends once they’ve left?

source https://www.emscorporate.com/news/are-customers-talking-about-your-boston-restaurant

How to Build Your Retail Store from the Ground Up: Part Three

Part Three: Marketing and Merchandising

If you’ve been following our blog series, How to Build Your Retail Store from the Ground Up, you’ve had a busy few weeks of construction! We started with the foundation (your business plan), then built the frame, walls, and roof (choose a location), and today we’ll look at adding the figurative paint, décor, and furniture with marketing and merchandising.

source https://www.emscorporate.com/news/how-to-build-your-retail-store-from-the-ground-up-part-three

Ideas to Help Cut Costs for Your Wilmington Business

Cost Cutting Ideas for Wilmington Businesses

If you recently opened a shop or started a business in the Wilmington area, you’ve got a good thing going for you! Wilmington’s three island beaches and beautiful riverfront attract many vacationers each year.

This means plenty of new customers in vacation-mode who are looking for ways to make their time in your area memorable. While this is good for immediate business, it can make the off-season tricky. Without a stable influx of tourists, your profitability could suffer.

The best way to fight the slump is to acknowledge its inevitability and plan for a dip in revenue. In this post, we’ll help you in that planning process by highlighting some ideas for cutting the costs required to run your business.

source https://www.emscorporate.com/news/ideas-to-help-cut-costs-for-your-wilmington-business

Cornerstone of Hope: Where No Grieving Person Journeys Alone

EMS is proud to support our Cleveland community in a variety of ways. Over the years we’ve collectively donated our time and talents, our services and knowledge, toys, supplies, food, and have sponsored outstanding organizations through monetary contributions. One of these outstanding organizations that EMS has sponsored for many years is Cornerstone of Hope.

source https://www.emscorporate.com/news/cornerstone-of-hope-where-no-grieving-person-journeys-alone

How to Build Your Retail Store from the Ground Up: Part Two

Part Two: Choose a Location

Online retailers have the advantage of being accessible anywhere at any time. However, studies have shown that 55% of shoppers prefer to purchase from a retailer with a physical location. You just can’t replicate the experience of shopping in a store through a computer screen or mobile device. This gives you, the new business owner a distinct advantage. Capitalize on that with a great retail store location that attracts your customers and encourages them to visit over and over again.

source https://www.emscorporate.com/news/how-to-build-your-retail-store-from-the-ground-up-part-two

How to Build Your Retail Store From the Ground Up: Part One

Part One: Create a Business Plan

Have you ever experienced a burst of creative genius, fabricated something lovely, and had someone say, “Wow! You should sell that”? It’s a great feeling, to know that something you consider a hobby could become a way to make some extra cash. You start selling a few pieces here and there, and people seem to really enjoy what you create. As demand for your creations starts to grow, you wonder, “What if I opened my own retail shop? Could it be possible?”

source https://www.emscorporate.com/news/how-to-build-your-retail-store-from-the-ground-up-create-a-business-plan

Why You Need a Responsive Website for Your Pittsburgh Business

The city of Pittsburgh is known for more than its steel industry and Heinz ketchup. It’s also considered a hub for technology and innovation. If you’re operating a small business in the Pittsburgh area, you’ll need a modern website with an attractive and responsive design to stay relevant and competitive.

source https://www.emscorporate.com/news/why-you-need-a-responsive-website-for-your-pittsburgh-business